How to attract good customers and keep them with S3 CRM

What is a good customer to you? This is not a trick question as many business owners do not have a fixed idea of what a good customer is. Some might think that someone who places a large order that is worth a large amount of money is a good customer, but what if they only place one order with you? Not so much of a good customer now are they? Some believe that a customer that pays on time is a good customer, but similarly what if that customer is so put off by your quoting and late invoicing that they only order from you once or twice before using another businesses services?

If you want to attract and keep good customers you must provide a good service that makes customers want to order from you time and time again - but how to you do this? By using excellent Customer Relationship Management with S3 CRM.

All customers like to feel as though they are valued and as though their custom is appreciated and it is important to retain good customer relationships in order for this to happen. Creating good customer relationships can take time as it will not instantly appear when an order is placed and S3 CRM can help you to do this and improve your bottom line. Here are a few of the ways in which using S3 CRM can help to create and maintain customer relationships that benefit both parties -

• Create quotes quickly and easily - this might seem like a small part of creating a good customer relationship but it is a very important one. There is nothing worse than contacting a business to request a quote for their services and be kept waiting for it. This makes the customer feel as though their custom is not really wanted as they, quite rightly, believe that quotes should be created and sent when they are promised. S3 CRM allows you to create quotes in no time, you can add different services to different lines and S3 CRM will do the rest - adding up the totals and even calculating the VAT on the quote, what could be better? S3 CRM will take the strain and time out of producing quotes so that more time can be spent on other areas of the business.
• Save all information that is relevant to a particular customer in their own file - this means that anyone who speaks to the customer has their full details to hand without having to search for it. That customer will then feel as though your business knows about them and that is invaluable as good customer service is something which many consumers feel is in short supply in the marketplace of today. Use S3 CRM to help you to go that extra mile and not only will your customers be happy but so will you when you see the repeat orders flooding in. S3 CRM also has a feature which lets you upload and save photographs of customers on their records so that if a new rep goes out to visit them they will recognise who they are visiting straight away and this will further build good relationships as your reps will appear to be more professional.
• Using the Total Revenue Per Customer feature which is contained in the report section of S3 CRM helps you to quickly and easily identify which are your best customers, so do this and let them know! By letting customers know that you value their custom can do great things for your business as you will be, in effect thanking them for doing business with you. It is then up to you how you decide to thank your customers, it could be by organising discounts or a loyalty scheme, or you could send them cards at different times of the year, some businesses even send out newsletters which make valued customers aware of different offers throughout the year.
• These are just a few of the ways in which S3 CRM can help you to create good relationships with your customers and have them placing repeat orders time and time again. So if you are looking for a way to begin creating these customer relationships why not try out S3 CRM for free for 30 days and see how you can start to make these changes - visit www.s3crm.com today and sign up for your free trial and see how much you could benefit from this customer relationship management application.